The Start of Something Amazing

Updated: May 15, 2018



This week I completed Section 1 out of 3 of the book “The Start of Something Amazing” and so far the progress of completing the book plan has been great. I am ahead of schedule in relation to my micro-targets that I set myself and have been proud of the thorough research I have analysed and even conducted myself.

The ‘Start of Something Amazing’ section covered the following chapters; - Introduction

- Passion

- Misconceptions about Blogging

- Lessons Learnt as a Blogger

- Technicalities of Blogging

- Decoding Demographics / Understanding Statistics

The most challenging chapter so far was ‘Technicalities of Blogging’ because it was so comprehensive, with 6 sub components to it.

This section established most of the research methods I plan to continue using for the following sections. These were primarily;

- Action Research (accounting previous experiences)

- Field Notes (observations made of the industry and interactions within it)

- Case Studies (recounting personal evolution of career and applying such knowledge) - Academic Research (peer reviewed articles which provide understanding of existing research)

- Self conducted survey (to gain real time, first hand data of current public perceptions)

My favourite part of this section was the survey I conducted to gain insight into public opinions on ‘blogging’ and ‘blogging as a career’. This was extremely interesting because some of the results shocked me, especially that 60% agreed that being a blogger makes you a target for hate and criticism.

It was also highlighted to me the need for a product in the market like my book because 75% agreed they thought blogging was an over-saturated market and 73% agreed it was competitive. Considering my book highlights the importance of finding your niche and staying in your own lane to find success in a career of blogging, the data further proves to me that this information is critical for the target market to gain access to through this resource.

What was even better about this data collection process was how the knowledge gained through the survey genuinely shaped the content of the section and guided what kinds of topics were discussed. Not only will this make the book more topical to the targeted audience but it is also providing relevant advice on current issues being experienced within the industry. I feel like this understanding has provided added value to the content in the book because it is research unique to the book that I have undertaken myself.

There has been some difficulty in finding academic resources because most of them are not peer-reviewed or not specific in terms of blogging. The research papers often relate so something off topic like “how blogs have changed the way pre-schoolers learn”. The way I have overcome this issue is by taking snippets from the resource that do apply for my research and applying them where applicable.


An interesting turn of events was my idea of creating an ‘additional resources pack’ to include at the end of the physical book and as a folder of pdf attachments with the eBook. These free resources include templates, activities, checklists, fact sheets etc.


Some that were added into this section of the book include;

- A templated guide on building a personal brand

- An example of my disclaimer

- Guide to effectively branding your blog and nailing your layout

Many more of these additional resources will be crafted along the way as the book further develops. This provides added value to the reader and also allows them to actively learn, putting the information I am sharing to practice. This will be particularly useful for kinetic learners but will also pave a way for readers to actively get a start on creating their blog and brand with the use of the book as a guide.

Now onto section 2 of the book "It's Time to Build it Up"...


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